Why PMU Artists Need a Professional Website
Look, we totally understand that most PMU artists do not want a professional microblading website because of the high upfront costs. A professional website can cost a PMU artist anywhere from $2,000 - $5,000 alone which definitely sounds a bit scary at first.
Because of this, many permanent makeup artists may opt to try making their own website using Wix, Squarespace, or any of the other website builders out there. The only problem with this is if a PMU artist doesn’t know what they are doing, this move will end up costing them more money than they can imagine.
What if I told you that by not having a professional website, you could be losing up to $50,000 per year? It probably doesn’t sound too good, does it? The truth is, this is exactly what’s happening to countless PMU artists out there.
You may be asking “How is this possible?” Well, great question!
Google Search data shows that there are hundreds (even thousands depending on the city) of people searching for PMU related services. And without a professional website, a PMU artist will never get a piece of this action.
On average, a microblading client is worth $400 - $700. So even just missing out on 5 clients per month, a PMU artist misses out on nearly $25,000 in revenue each year. Now that $2,000 for a professional website doesn’t sound too bad now does it?
Of course, as mentioned earlier, you can always just make your own. Before doing so, ask yourself, how much do you envision yourself making per hour doing a service such as microblading? $100 per hour sounds reasonable.
Now to build a website, you’ll probably spend about 40-50 hours learning the system, planning your website navigation, and adding all of your content. After the website is complete, you'll also have to spend some time optimizing your new website for search engine optimization purposes (SEO).
So essentially, you spent nearly $5,000 creating your website and that’d before you do any SEO related tasks.
SEO, which we’ll explain deeper in another blog post", is essentially your website’s ability to show up in Google search results for phrases like “microblading near me”.
Simply making a website isn’t worth it if you’re not showing up for search terms related to your permanent makeup business. There are a lot of things behind the scenes necessary for your website to rank on Google searches. One of those things being blog posts like the one you’re currently reading.
At PMU media, not only do we create a beautiful custom website for your business, but we optimize it with the end goal of getting you to the top of Google searches that are most important to your business.
If you’d like to learn more about our websites, feel free to contact us by clicking below.
