PMU Marketing Strategy For New PMU Artists

So, you’re a new PMU artist and ready to start taking clients. The only problem is, where do you start?

This is where PMU marketing comes in.

Now PMU marketing can mean anything from Facebook Ads, Google Ads, or even SEO. With that being said, we’ll talk about the easiest and quickest way to start getting PMU clients.

#1 Create a Facebook Page

Before getting started on a PMU marketing strategy, creating a Facebook business page should be done immediately along with an Instagram account. Here are instructions on how to create a Facebook business page.

Facebook is the easiest and cheapest way to start getting clients for your new PMU business. Once you create your Facebook business page for your PMU business, be sure to fill out all of the basic information such as the location, about, and business hours section.

Of course, also be sure to change your Facebook business page photo and header.

#2 Create a Google My Business Profile

Google My Business is a huge part of your PMU marketing strategy. Your Google My Business profile will be shown when people in your local area search for your services. Here is where you can create a Google My Business profile.

For example, here is what the Google My Business profiles look like when we look up “microblading nj”

#3 Create Facebook and Instagram Posts

Since you’re just starting out as a PMU artist, you may not have a portfolio of your work yet. If you haven’t worked on any clients, you can use photos of yourself, your studio, or even stock photos.

If you go this route, be sure to take advantage of your captions. Introduce yourself to your market, give some educational information about the PMU services you offer.

We recommend at least 5 posts in order to move to the next step of your PMU Marketing strategy.

#4 Begin Running Facebook Ads

Facebook Ads are the cheapest and easiest way to begin getting PMU clients and will be the foundation of your PMU marketing strategy.

If you have the time, there are a lot of easy-to-follow guides on how to create Facebook Ads although it may be best to hire it out to someone who knows what they’re doing.

As a new PMU artist, you have one very important advantage over your market, and that’s price.

Many new permanent makeup artists do all of the steps above but then are surprised they aren’t getting any clients.

Usually, it’s because they are charging the same as their competitors but they don’t have a portfolio to back up their pricing.

Why would a client choose a brand new artist charging the same price as a PMU artist who has hundreds of reviews?

Doesn’t make sense, does it?

Closing

Anyways, are a lot of different ways Facebook Ads can be set up. Whichever route you end up taking, be sure to monitor your ads performance, or else you risk throwing away your money.

Facebook Ads is a very effective piece of a new artist’s PMU marketing strategy so if you don’t have the funds to hire someone, PLEASE LEARN HOW TO DO USE FACEBOOK ADS!

We can’t stress this enough!

We helped countless artists go from 0 clients to booked months in advance simply by utilizing Facebook Ads.

If you’d like someone like PMU Media to take care of your advertising, click below, and let’s talk!