Google Advertising for PMU Artists

Why Google?

Google Advertising allows you to get in front of customers when they’re searching for keywords related to your PMU business. Essentially, you pay to be shown first for searches such as “microblading near me” or “best PMU artist [your location].”

This gets your permanent makeup services in front of people who are ready to buy now. Google ads are recommended for PMU artists who are looking to add to their current clientele and already have a good-looking website to send traffic to.

With thousands of Google searches every month for PMU services, Google Ads makes it easy to steal traffic from your competition.

This traffic has usually already done their research and provides better quality leads than Facebook Advertising.

Below are some examples of Google Ads that come up in New Jersey when “microblading near me” is searched.

What's included in our Google plan?

• We'll create a campaign to advertise your services/products using a single keyword ad group (SKAG) approach. This means we'll create tens, or hundreds of ad groups, each one for a specific keyword. The exact amount will be based on ad spend.

• Using Google Ads as part of the overall marketing system allows for proper pre-qualification of clicks. When a user clicks on an ad and visits your website, they will be immediately retargeted across Facebook and Instagram to continue to educate the prospect, prequalify them, and drive them down the sales/buyers journey.

• We'll write all of your ad copy in a way that helps you stand out in search results.

• The ads will be linked to specific landing pages on your website designed for conversion.

• We'll create ad extensions, which include call-outs, services, and service areas, this helps to increase the number of clicks your ads get.

• Free Google My Business Profile in order to get your business ranked in Google searches. Don’t know what a Google My Business profile is? Check out our blog post for an in-depth description.

• Constant optimizations to make sure your ads are always performing at their best.

How to Get Started?

• Fill out our contact form or message us on Facebook and answer the questions shown.

• Within 24 hours we will review your online presence and respond with a recommended PMU marketing strategy.

• If we move forward, we will send a Paypal invoice to the email address provided.

• Once the invoice is paid, we will provide instructions on how to add PMU Media to your Google Ads account. If you do not have a Google Ads account, we will provide step-by-step instructions on how to create one.

• Within 48 hours of being added, we will create your Google Ads and Google My Business Account.

• The ads will be optimized consistently throughout the month and the only thing you have to do is answer your leads.

• Feel free to reach out with any additional questions!