Search Engine Optimization (SEO) for PMU Artists

Why is SEO important?

Search engine optimization helps permanent makeup artists rank higher in Google searches without having to spend money every month on ads. Simply having a website is not enough if you’re not showing up in the top 3 results for searches like “pmu artist near me” or “best microblading in new york.”

Many PMU artists are not familiar with SEO which is why there are not many artists who do it. This means there is a HUGE opportunity for any PMU artist who invests in SEO for their business.

OUTRANK YOUR COMPETITORS

When it's done correctly, SEO delivers a warm, prequalified lead that powers our clients' businesses to crush the competition. With SEO from PMU Media, you know exactly where you stand with every keyword, driving an open-book approach to reaching more of the right kind of customers when they are searching.

KEYWORDS & LOCATIONS THAT MATTER

To dominate a local market, it takes a hyper-local approach to SEO. Driven by years of industry-specific data, we identify the ideal cities and towns to focus on, mash them up with the most searched and relevant keywords, and launch ongoing SEO that drives your site to the top of searches that actually drive sales, rather than agency egos.

A PROVEN STRATEGY

Effective SEO involves many moving parts working together. That’s why we’ve designed our SEO plans to deliver blogs, review management, Google My Business, link building, constant website updates and more. Rest assured knowing you have all the most effective practices without any confusing billing or shady lack-of-reporting.

Via Facebook

“So far this month Steve we have scheduled 10 new client microbladings. Every month in the last year, I have scheduled at least 20 new clients (probably more). I’m so thankful that I started following you. I only wished we would have talked sooner. I followed you for 6 months before I started your services. Thanks a $100k :)”

— Tonya Parker, Owner, Wink Studio

What’s included in our SEO plan?

Keyword Development Plan
- We research and select the highest-search volume keywords along with cities that cover your target market. The cities will be based on the best income/population combinations. We choose a handful of each to give clear focus and strategy - increasing the effectiveness. These keywords and cities will serve as the foundation to the entire SEO effort. Includes 5-8 core keywords, and 5-8 geographical cities/neighborhoods.
Reporting Dashboard
- Keyword rankings and web traffic combined into one report that provides transparency into exactly the movement of both. We access this report, throughout the month, to determine which keywords need attention.
Comprehensive SEO
- The bread and butter of this system is our combination of SEO optimization and development efforts. This includes:
  - (3) monthly blog articles, written from scratch, yours to own forever. We develop the titles and text based on the keywords and cities and write about topics that would be interesting to your potential customers.
  - Ongoing local landing pages (approx. 20-30 throughout the year) that are written to live on the back end of your website. They're developed to focus on a specific keyword and city with a small body of text. This helps to boost rankings when articles alone aren't moving keywords up in rankings.
Citations, Google My Business Optimizations, and ongoing on-page SEO
- To improve rankings locally, there is a foundational bundle of practices including citations (online references of your business information), ensuring Google My Business is continually optimized for location-based keywords, and cutting-edge on-page SEO including optimizing title tags, content, internal links, and URLs for better search performance.