Facebook Marketing for PMU Artists

Let’s explain why Facebook Advertising is the best place to start when marketing your permanent makeup business.

What is Facebook Advertising?

Running Facebook ads is more than simply pressing the “Boost” button under your posts. In fact, boosting your Facebook posts is one of the quickest ways to waste your money. This button is designed to show your photos to people who “like” them rather than people who will book a microblading appointment.

Real Facebook advertising involves using Facebook Ads Manager and getting into the nitty-gritty when it comes to targeting. In Facebook Ads Manager, you can choose exactly who you want to see your ads. You can choose where your ads pop up, where on Facebook they’re shown, and a ton of other things.

This is why it’s important to either learn about to properly set up ads or hire someone that specifically works with Facebook.

Why Facebook Advertising for PMU Artists?

Facebook marketing is a permanent makeup artist’s quickest and cheapest way to get new clients.

Facebook allows PMU artists to get clients without even needing a website. All you need is Facebook messenger and a way to take payment such as Venmo, Cash App, or Paypal.

A good Facebook PMU marketer can get a PMU artist hundreds of leads per month with a few hundred dollars in ad spend.

Some of our best clients are booking over 20 appointments a month with $300 in ad spend. Since they charge $400 for a microblading procedure, these artists are bringing in over $7,000 per month in profit by simply hiring PMU Media to do their Facebook Advertising.

What to Expect with a Facebook Advertising Plan?

When you sign up for a Facebook Marketing plan with PMU Media, the first thing we do is send you instructions on how to add us to your Facebook page and Facebook Ad Account.

After we are added, we perform market research to determine the best targeting options for your PMU business.

We then select the artist’s 5 best photos (more if needed) and set up the Facebook Ads campaign.

Leads usually begin coming in almost immediately after starting the ads up. Some artists also begin booking appointments the first day!

After the ads are set up, we continuously monitor the data and make improvements nearly every week. These improvements help the PMU artist get better quality leads for less money.

One of the biggest improvements to a Facebook ad campaign is preventing the ads from showing to people who have already booked an appointment with the PMU artist.

There is no reason someone should be seeing your ads if they have already had their brows done. This dramatically decreases the costs of the Facebook Ads and forces them to continuously find new people in your area.

Need Help with Facebook Advertising?

If you’re in the PMU, hair salon, or med spa industry and need help with your Facebook marketing, please visit our Facebook Advertising page to see what is included with our marketing plans.

If you’re ready to get started, please reach out on our Contact Page or message us on our Facebook page.